Seven20

Proco Group is a global executive search business operating solely across the end-to-end supply chain and commodities markets.

We have offices in Hong Kong, Singapore, Brighton, London, Mexico City and New York.

We spoke to Sharon Everall, Group IT Manager at Proco Group about her experience with Seven20.

   

Where Did Your Journey Begin?

“Prior to Seven20 we were using a legacy CRM (Access / Profile RPM) which was suitable to us when we started fifteen years ago. However, since then, the developments have been nearly non-existent meaning it didn’t have the capacity to grow with us and our process and market needs. Since the system was hard coded we had to adapt our work processes around a system rather than the other way around. The lack of intuitive development and limitations associated with this server-based CRM had a costly impact on our business. Although the solution had a cheap pay-per-user model, the system was uncustomisable meaning it’s speed and lack of functionality had a higher cost to the business in terms of productivity.”

 
Where Did You Go Next?

“After years with a dinosaur CRM we did a very thorough review of the options available on the market and settled on Seven20 and we couldn’t be happier! Seven20 stood out to us for various reasons. Firstly, it was completely customisable, built on the Salesforce infrastructure, we are able to work with our project timelines and met every one of our process needs. What we really liked about Seven20 was the bespoke projects (multiple people within a project), hotlists, analytics, being at the forefront of change within the system and having a leading voice within the Seven20 customer community. With Seven20 which is built on Salesforce, we can have everyone in the same system. We have also removed the need for excel and hidden data, due to the visibility of data we can work more collaboratively with our clients and accurately with speed to market.”

 
How Did You Find The Process?

“No Regrets! The communication has been consistent and open, they have taken on our feedback and further developed the product and most importantly our consultants are loving it! Absolutely no regrets in selecting Seven20, I would highly recommend it to any sized recruitment business out there. With Seven20 being totally customisable it mirrors our internal technology which means that embedding Seven20 within the business has kept our user adoption high which is really important to us.”

 
How About The Customer Service? 

“One of the best things about Seven20 and working with the Seven20 team is their constant support and quality of service. Moving onto this platform has been such a wonderful experience! With our business having specific types of needs, the team at Seven20 are always on hand to provide the best support, often taking in feedback, and partnering with us to get the upgrades and improvements made to fit our requirements. When in doubt, I reach out to them and within a very quick time, they will respond with either a solution or questions that help them fully understand the issue I’m trying to solve and suggest and work with me for the solution that best fits. Highly recommend!”

 
What Was The Result?

“Changing our CRM to Seven20 has allowed our global business to work collaboratively within one system contributing to user adoption and see real-time updates and data entry. We have seen huge improvements in the ability to manipulate data in a quick and efficient manner, data capture such as einstein activity capture (email sync) and the speed at which we can navigate around the system.

The biggest impact we have seen on our business is the ability to have real-time MI which has allowed us to make proactive and informed business decisions. We also have a monthly retain which allows us to implement ongoing change requests and new business processes making the overall process that much easier”.

 

Client: Strategic Solution Partners (SSP)
Interviewee: Andre Link, Director of Operations
Sector: Temporary Management Placements in the Hospitality Industry
Company Size: 11-50
Migrated from: Target Recruit

Strategic Solution Partners is a seasoned industry expert hotel and hospitality consulting company specialising in task force support, revenue management services, sales lead generation and business development, and operations support including pre-opening critical path guidance for new builds, as well as management company and flag changes.

We spoke to Andre Link, Director of Operations at Strategic Solution Partners about his experience with Seven20.

The Challenge: Two Critical Processes. One Disconnected System.

To succeed, SSP needs to manage two complex workflows simultaneously:

  1. Client Management: Moving fast to fill urgent gaps for hospitality businesses.
  2. Candidate Matching: Sifting through thousands of applicants to find the right fit instantly.

Their previous CRM treated these as separate worlds. As Executive Andre Link explained, the technology was creating a bottleneck rather than removing one.

“Our previous solution did not marry our two business processes… This meant that many tasks were manual.” 

They needed a system that could handle the high volume of a “mass recruitment” model without sacrificing the nuance of a management placement.

The Solution: A System Built Around the Process (Not the Reverse)

SSP didn’t just want a new software vendor; they wanted an architect. They valued the power of the Salesforce ecosystem but needed a partner who could mould it to their specific “Hospitality Management” blueprint.

Seven20 was the only partner willing to do the deep architectural work required.

“Seven20 was the only company to take time to understand our unique needs… No other solution was willing to provide such a high level of customisation.”

Key Customisations Delivered:

The Results: Efficiency at Scale

By aligning the technology with their dual business processes, SSP has transformed from a manually-heavy operation to a streamlined, high-speed agency.

1. Faster Response Times

By marrying the client and candidate data into one fluid view, SSP can now react instantly to client demands.

“We are now able to respond to client needs far more efficiently and with greater success.”

2. A Platform for Growth

The system isn’t static. Because it is built on Seven20 (and Salesforce), it evolves as SSP grows.

“Seven20 is an extension of our business… [allowing] us to grow and scale as needed.”

3. Proactive Partnership

Perhaps most importantly, SSP gained a partner that looks ahead. The support team doesn’t just fix bugs; they identify new ways to create efficiency.

“Our support team leader is very attentive, understanding and responsive. They are always one step ahead of our needs!”

Ready to build a system that fits your process?