2 mins read
Strategic Solution Partners
Client: Strategic Solution Partners (SSP)
Interviewee: Andre Link, Director of Operations
Sector: Temporary Management Placements in the Hospitality Industry
Company Size: 11-50
Migrated from: Target Recruit
Strategic Solution Partners is a seasoned industry expert hotel and hospitality consulting company specialising in task force support, revenue management services, sales lead generation and business development, and operations support including pre-opening critical path guidance for new builds, as well as management company and flag changes.
We spoke to Andre Link, Director of Operations at Strategic Solution Partners about his experience with Seven20.
The Challenge: Two Critical Processes. One Disconnected System.
To succeed, SSP needs to manage two complex workflows simultaneously:
- Client Management: Moving fast to fill urgent gaps for hospitality businesses.
- Candidate Matching: Sifting through thousands of applicants to find the right fit instantly.
Their previous CRM treated these as separate worlds. As Executive Andre Link explained, the technology was creating a bottleneck rather than removing one.
“Our previous solution did not marry our two business processes… This meant that many tasks were manual.”
They needed a system that could handle the high volume of a “mass recruitment” model without sacrificing the nuance of a management placement.
The Solution: A System Built Around the Process (Not the Reverse)
SSP didn’t just want a new software vendor; they wanted an architect. They valued the power of the Salesforce ecosystem but needed a partner who could mould it to their specific “Hospitality Management” blueprint.
Seven20 was the only partner willing to do the deep architectural work required.
“Seven20 was the only company to take time to understand our unique needs… No other solution was willing to provide such a high level of customisation.”
Key Customisations Delivered:
- Bespoke Segmentation Logic: Seven20 built a custom data structure that allows SSP to segment candidates and clients in a highly specific way. This turned a messy database into a precision engine for mass recruitment.
- Automated Job Portal: A custom-built portal that syncs website advertising directly with the CRM. Applications are parsed automatically, removing manual data entry and speeding up the “Time to Shortlist.”
The Results: Efficiency at Scale
By aligning the technology with their dual business processes, SSP has transformed from a manually-heavy operation to a streamlined, high-speed agency.
1. Faster Response Times
By marrying the client and candidate data into one fluid view, SSP can now react instantly to client demands.
“We are now able to respond to client needs far more efficiently and with greater success.”
2. A Platform for Growth
The system isn’t static. Because it is built on Seven20 (and Salesforce), it evolves as SSP grows.
“Seven20 is an extension of our business… [allowing] us to grow and scale as needed.”
3. Proactive Partnership
Perhaps most importantly, SSP gained a partner that looks ahead. The support team doesn’t just fix bugs; they identify new ways to create efficiency.
“Our support team leader is very attentive, understanding and responsive. They are always one step ahead of our needs!”
