Book a demo
News + Insight

3 mins read

A1 Personnel

Client: A1 Personnel
Interviewee: Wayne Cunningham-Weir, Director
Sector: Logistics, Manufacturing, Commercial, Engineering, Construction, and Executive markets
Company Size: 11-50
Migrated from: Access Recruitment Group

At A1 Personnel, they’ve been matching talent with opportunity across the UK and USA since 1988. Operating across Logistics, Manufacturing, Commercial, Engineering, Construction, and Executive markets, we deliver permanent, contract, and temporary recruitment solutions. Our goal is to build lasting client and candidate relationships by combining decades of industry experience with a modern, agile approach.

After navigating six different recruitment software migrations over 14 years, Director Wayne Cunningham-Weir knew A1 Personnel needed a final destination not just another stopgap. By partnering with Seven20, A1 Personnel broke the cycle of unsuitable systems, implementing a scalable, Salesforce-based solution that seamlessly handles the complexities of Temporary, Contract, and Permanent desks in a single platform.

The Challenge: Breaking the Migration Cycle

Despite A1 Personnel’s long-standing success, their operational backbone was struggling. The existing CRM was rigid, causing fragmented data and inefficient processes. For Wayne Cunningham-Weir, the stakes were incredibly high; having managed six software migrations in 14 years, he understood the cost of failure.

  • Process Inefficiency: The previous system couldn’t flex to support evolving business needs.
  • Data Fragmentation: Data was siloed, making it difficult to get a clear picture of performance.
  • Complexity: Most systems reviewed couldn’t capable handle the distinct workflows required for running Temporary, Contract, and Permanent desks simultaneously.

“As someone who’s been through 6 recruitment software migrations over the last 14 years, I knew we couldn’t afford to make another misstep.” 

The Solution: A Dynamic Partnership

A1 Personnel explored various options but found most lacking in their ability to handle multi-desk processes. The search ended with Seven20. The decision wasn’t just about the software capabilities on Salesforce, but the culture of the vendor.

  • Solution-Focused Approach: Where other vendors saw limitations, Seven20 saw challenges to solve.
  • Cultural Fit: The sales process gave A1 confidence that Seven20’s dynamic approach matched their own agile culture.
  • Transformational Implementation: The rollout felt like a business transformation rather than a standard software deployment.

“From the start of the sales process, Josh gave me the confidence that their dynamic, solution-focused approach matched the culture of A1 Personnel. Every limitation we’d hit with other systems, Seven20 saw as a challenge to overcome.”

The Result: A Unified, Scalable Foundation

The implementation delivered a CRM that finally aligned with how A1 Personnel operates. The system is now the foundation for their growth, fully integrated with their wider tech stack.

  • Full Spectrum Support: The platform supports all business areas—Temp, Contract, and Perm—without compromise.
  • Reliable Intelligence: Improved ability to track performance and produce meaningful, reliable reports.
  • Scalability: The business now has the digital infrastructure to grow at its desired pace.

Continuous Evolution & Support

Unlike previous systems that remained static, Seven20 has evolved alongside A1 Personnel. The flexibility of the platform allows them to refine processes and integrate new software as strategies change. This is underpinned by “consistently outstanding” customer service that goes beyond technical fixes to offer true partnership.

“It’s never static, and that’s exactly what we needed. We see it as a long-term partnership that will evolve alongside our strategy.”

Wayne’s Advice for Business Leaders

“If your CRM is causing more stress than success, it’s time for a change. Audit your setup, involve your team, and don’t be afraid to walk away from systems that can’t keep up. Look for a partner not just a provider who shares your vision and is willing to solve the problems others avoid.”